47
hepa filter
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€29.75avg listing price — sweet spot $15–$100
Price range
Incredible€19.18–€76.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good621.2avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€109K€109K/yr · 40K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch