53
heizlüfter
Worth a lookShows a $2.5M/yr market, but soft demand (-62.5% this quarter) keeps it on the watch list.
Market size
Incredible€2.5M€2.5M/yr · 4.8M searches
Avg price
Incredible€31.18avg listing price — sweet spot $15–$100
Price range
Great€11.57–€63.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,355.35avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.5%90-day search growth — must beat 0% to launch