53
haken schwarz
Worth a lookShows a thin review moat (93 avg reviews), but soft demand (-50.0% this quarter) keeps it on the watch list.
Review moat
Incredible92.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€4.75–€72.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good€13.49avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay€168K€168K/yr · 475K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.0%90-day search growth — must beat 0% to launch