54
hängekorb
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great270.34avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.93avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€4.45–€140.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad€54K€54K/yr · 394K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand