51
häkelnadel
Worth a lookShows low returns (1.0%), but soft demand (-35.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.42–€33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€374K€374K/yr · 984K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,766.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand