51
glasvase gross
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-37.7% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Great176.85avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.94avg listing price — sweet spot $15–$100
Price range
Great€6.62–€83.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€61K€61K/yr · 216K searches
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand