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gewichtsdecke 155x220
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€60.33avg listing price — sweet spot $15–$100
Review moat
Good515.26avg incumbent reviews — the moat a new listing must climb
Price range
Good€32.82–€129.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€95K€95K/yr · 61K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch