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Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good€3.32–€29.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€11.99avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,137.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad€20K€20K/yr · 27K searches