54
garderobenleiste
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-33.8% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible€28.55avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,166.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€6.79–€177.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€101K€101K/yr · 351K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand