42
gärfolie
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great277.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.16–€20.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.28avg listing price — sweet spot $15–$100
Market size
Bad€31K€31K/yr · 69K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch