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Skip itSoft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great160.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.67avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad€8K€8K/yr · 49K searches
Growth
Bad-96.6%90-day search growth — must beat 0% to launch
Price range
Bad€4.26–€11.36cheapest to priciest tracked listing — scored on the share inside $15–$100