46
frieren figur
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible39.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.59avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great€6.06–€45.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€67K€67K/yr · 239K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Signals Out of Stock