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Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+92.7%90-day search growth — must beat 0% to launch
Review moat
Great283.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad€6.61–€15.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€21K€21K/yr · 55K searches