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fonduegabeln
Skip itSoft demand (-71.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Great264.63avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.96–€20.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.23avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€46K€46K/yr · 50K searches
Growth
Bad-71.3%90-day search growth — must beat 0% to launch