50
fleischgabel
Worth a lookShows low returns (1.1%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great350.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good€3.99–€38.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Market size
Okay€119K€119K/yr · 118K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.6%90-day search growth — must beat 0% to launch