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Skip itSoft demand (-82.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.51avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great€9.83–€34.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,427.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad€50K€50K/yr · 378K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-82.9%90-day search growth — must beat 0% to launch