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Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good579.12avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€6.22avg listing price — sweet spot $15–$100
Market size
Bad€55K€55K/yr · 186K searches
Price range
Bad€2.73–€17.04cheapest to priciest tracked listing — scored on the share inside $15–$100