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filznadeln
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great224.29avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€112K€112K/yr · 153K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.90avg listing price — sweet spot $15–$100
Price range
Bad€4.34–€15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.1%90-day search growth — must beat 0% to launch