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filzkorb
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great424.64avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good€6.37–€33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€60K€60K/yr · 263K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch