54
filzen starterset
Worth a lookShows low returns (0.9%), but soft demand (-38.7% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great172.76avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€17.04avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good€7.50–€26.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€171K€171K/yr · 420K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.7%90-day search growth — must beat 0% to launch