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Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great390.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.78avg listing price — sweet spot $15–$100
Price range
Great€6.99–€39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad€60K€60K/yr · 68K searches