53
feines sieb
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-12.3% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,590.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.17–€24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.78avg listing price — sweet spot $15–$100
Market size
Bad€83K€83K/yr · 165K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand