41
federn weiss
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great398.05avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€6.36avg listing price — sweet spot $15–$100
Market size
Bad€25K€25K/yr · 52K searches
Growth
Bad-61.6%90-day search growth — must beat 0% to launch
Price range
Bad€3.81–€10.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand