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Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great181.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good€3.30–€30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.77avg listing price — sweet spot $15–$100
Market size
Bad€72K€72K/yr · 144K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier