21
entsafter philips
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€106.37avg listing price — sweet spot $15–$100
Price range
Okay€47.66–€159.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,785avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€27K€27K/yr · 23K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand