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emma one matratze 180x200
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,727.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay€214K€214K/yr · 60K searches
Avg price
Okay€323.07avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€147.35–€505.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price