46
elf on the shelf
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Price range
Great€6.35–€47.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Avg price
Great€15.56avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Bad6,750.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad€47K€47K/yr · 494K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale