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eierköpfer
Worth a lookShows low returns (1.1%), but soft demand (-48.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.71avg listing price — sweet spot $15–$100
Market size
Good€475K€475K/yr · 511K searches
Review moat
Good1,465.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.85–€22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-48.7%90-day search growth — must beat 0% to launch