46
eckbank
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great203.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay€130K€130K/yr · 761K searches
Avg price
Bad€342.76avg listing price — sweet spot $15–$100
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Price range
Bad€97.19–€637.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price