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duftsäckchen
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,144.21avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.27–€28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Market size
Okay€148K€148K/yr · 321K searches
Avg price
Okay€8.91avg listing price — sweet spot $15–$100
Signals Quality Gap