53
dressingshaker
Worth a lookShows low returns (1.2%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€13.68avg listing price — sweet spot $15–$100
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.37–€24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,950.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad€44K€44K/yr · 117K searches
Signals No Dominant Brand