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Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good838.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€110K€110K/yr · 155K searches
Avg price
Okay€8.99avg listing price — sweet spot $15–$100
Price range
Bad€3.33–€16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand