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dekoschale
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good548.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.83avg listing price — sweet spot $15–$100
Price range
Okay€2.98–€26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€80K€80K/yr · 614K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.6%90-day search growth — must beat 0% to launch