50
deko schwarz
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-44.4% this quarter) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great€17.09avg listing price — sweet spot $15–$100
Price range
Great€5.90–€41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good841.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€78K€78K/yr · 745K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand