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deko haus
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great€18.23avg listing price — sweet spot $15–$100
Review moat
Great394.04avg incumbent reviews — the moat a new listing must climb
Price range
Great€3.99–€48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay€158K€158K/yr · 638K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.2%90-day search growth — must beat 0% to launch