52
deko bücher
Worth a lookShows a thin review moat (123 avg reviews), but soft demand (-32.1% this quarter) keeps it on the watch list.
Review moat
Great123.1avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good€14.51avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good€8.19–€25.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€91K€91K/yr · 517K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand