49
deko ast
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great140.11avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good€13.59avg listing price — sweet spot $15–$100
Price range
Good€3.75–€29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€40K€40K/yr · 387K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.5%90-day search growth — must beat 0% to launch