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52

decke baumwolle

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 12Growth 21Conversion 10Competition 93Returns 83Price range 79Avg price 93Brand share 85Review moat 24Quality gap 52

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great€22.23

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great€4.24–€57.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,757.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 270K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

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