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daunendecke 200x220
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€88.97avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay€34.79–€199.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,588.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€53K€53K/yr · 34K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch