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dauerbackmatte
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.44avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay€6.56–€18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,262.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad€49K€49K/yr · 94K searches
Growth
Bad-46.4%90-day search growth — must beat 0% to launch