60
cocktailspieße
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great264.37avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Price range
Okay€2.49–€25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€176K€176K/yr · 426K searches
Avg price
Bad€7.61avg listing price — sweet spot $15–$100
Signals No Dominant Brand