42
clay
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good€14.25avg listing price — sweet spot $15–$100
Price range
Good€3.74–€36.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,911.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad€60K€60K/yr · 123K searches