64
cap gun
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+139.1%90-day search growth — must beat 0% to launch
Review moat
Great319.58avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay€229K€229K/yr · 226K searches
Avg price
Okay€11.19avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad€6.94–€16.08cheapest to priciest tracked listing — scored on the share inside $15–$100