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candle warmer
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.42avg listing price — sweet spot $15–$100
Price range
Great€12.13–€31.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great491.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€94K€94K/yr · 316K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.0%90-day search growth — must beat 0% to launch