52
cake pop
Worth a lookShows low returns (1.1%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great419.81avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.12–€22.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.06avg listing price — sweet spot $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad€31K€31K/yr · 87K searches