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butterdose glas
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,525.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.99avg listing price — sweet spot $15–$100
Price range
Bad€8.30–€16.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€61K€61K/yr · 112K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch