43
bts arirang
Skip itSoft demand (-48.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible85.34avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€32.05avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€5.08–€292.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€31K€31K/yr · 93K searches
Growth
Bad-48.9%90-day search growth — must beat 0% to launch