54
brottopf
Worth a lookShows a sweet-spot price point ($49.54 avg), but soft demand (-29.2% this quarter) keeps it on the watch list.
Avg price
Great€49.54avg listing price — sweet spot $15–$100
Price range
Great€16.57–€103.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,110.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€365K€365K/yr · 515K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch