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brotdose
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Market size
Great€872K€872K/yr · 7.4M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good€6.83–€26.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.27avg listing price — sweet spot $15–$100
Review moat
Okay2,412.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale