60
brotbeutel
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great253.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.02avg listing price — sweet spot $15–$100
Market size
Okay€241K€241K/yr · 366K searches
Price range
Okay€5.60–€21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand